Hello

I’m Will - a design leader with a background in graphic and product design. I grew up in a small village in North East Scotland and am now based in Derbyshire, where I live with my young family and our dog, Ollie.

I’ve been designing for over 20 years. I started out in the games industry and have since worked across editorial, publishing, education, advertising, and product-led digital platforms. Over time, my role has evolved from hands on designer to leading design strategy, creative direction, and teams across complex digital projects.

This site is a window into my work, a selection of projects delivered both in-house and freelance. I’m as interested in clarity, systems, and interaction as I am in strong visual craft, and I enjoy working where creativity and product thinking meet.

Alongside product and experience design, illustration remains an important part of my practice. If that’s more your thing, you’ll also find a dedicated collection of my drawings and artwork on my illustration site.

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