Wingfinders
Product-Led Interactive Platform
Wingfinders is an interactive website experience designed to communicate behavioural insight in a way that feels clear, engaging, and memorable. Built using Red Bull’s extensive media library, the platform was developed to push Wingfinders beyond recruitment and into a long-term learning experience with relevance in an increasingly AI driven world.
My Role
Head of Design — led UI design and interaction direction, shaping the overall experience in collaboration with delivery teams. Hands on across interface design, motion and parallax behaviour, and visual storytelling.
Challenge
The core challenge was making complex behavioural information feel accessible and “stick”, while keeping the experience lightweight, intuitive, and scalable. The platform also needed to evolve beyond a single purpose tool and feel future ready as expectations around digital learning shift rapidly.
Approach
The experience was designed as a product, not a campaign. I focused on a strong narrative flow supported by clear UI patterns and purposeful motion. Parallax animation and interaction were used to create energy and momentum without distracting from comprehension, while Red Bull’s media library was integrated to reinforce story, tone, and engagement throughout the journey.
Design Principles
Clarity before complexity
Make insight memorable
Motion with purpose
Expressive but usable
Scalable by design
Outcome
A future-ready interactive platform that transforms behavioural insight into a clear, engaging experience extending Wingfinders beyond recruitment and supporting long term relevance through strong UI, storytelling, and scalable interaction design.
