Pitch to Air & Get Discovered
Product-Led Global Onboarding Framework
Pitch to Air & Get Discovered is a comprehensive rethinking of global onboarding for Discovery. The framework maps learning from recruitment through the first 90 days, helping new hires arrive informed, engaged, and ready to contribute.
My Role
Head of Design — led design strategy and creative direction, working closely with Product, Learning, and stakeholder teams across regions.
Challenge
Create a cohesive onboarding experience that connects recruitment, early learning, and cultural immersion into a single, motivating journey for a global audience.
Approach
The onboarding was designed as a connected learning framework, aligning content, messaging, and experience from first contact through to day 90. Clear progression, consistent tone, and energising content were used to build momentum and help new hires feel confident and prepared as they transitioned into their roles.
Design Principles
Onboarding as a journey, not an event
Momentum through clarity
Consistency builds confidence
Global framework, local relevance
Scalable by design
Outcome
A clear and motivating onboarding framework that supports new hires from recruitment through early tenure, helping them arrive engaged, aligned, and ready for their careers at Discovery.