My Role

Head of Design — UX and UI design and website design, shaping the end to end product experience in collaboration with learning and delivery teams.

Challenge

Create a learning experience that motivates busy sales teams to regularly engage with product knowledge, without relying on long form or traditional training methods.

Approach

The platform was designed as a gamified learning product, combining short form media with interactive quizzes, rewards, and leaderboards. UX and UI design focused on clarity, pace, and mobile usability, ensuring learning moments could be completed quickly while still reinforcing brand and product understanding.

Design Principles

• Mobile first learning

• Motivation through play

• Bite sized, repeatable content

• Clear feedback and reward loops

• Scalable by design

Outcome

An engaging learning platform that supports ongoing product knowledge development, increasing brand engagement and product awareness across distributed sales teams.