My Role

Head of Design — led illustration style, UX and UI design, and animation, working closely with learning and delivery teams to shape the overall experience.

Challenge

Create an engaging learning experience that helps people understand the impact of stock decisions quickly and meaningfully, without relying on lengthy training or abstract instruction.

Approach

The experience was designed as a time compressed simulation, allowing users to make decisions and see consequences play out rapidly. Illustration and animation were used to simplify complexity, while UX and UI design focused on clarity, pace, and feedback to reinforce learning through action.

Design Principles

• Learn by simulation

• Consequences drive understanding

• Clarity over realism

• Visualise cause and effect

• Scalable by design

Outcome

An engaging, award winning learning platform that helps shift behaviour and understanding around stock management through fast, focused, and experiential learning.