My Role

Head of Design — led design strategy and delivery, overseeing UX, visual design, and collaboration with content and development partners.

Challenge

Create an accessible platform that helps young people understand creative career pathways while connecting them to practical advice and local opportunities.

Approach

The site was designed as a searchable knowledge base, combining interviews, guides, and practical advice with clear navigation and progression. External resources across the South Yorkshire region were integrated to ensure the platform supported real world next steps, not just inspiration.

Design Principles

• Accessibility first

• Clear pathways over overwhelm

• Content led usability

• Local relevance matters

• Scalable by design

Outcome

A clear and supportive digital platform that helps young people explore creative careers, access trusted guidance, and connect with relevant local resources.