Enhancing Our Vision
Campaign & Content Platform
Enhancing Our Vision was a multi channel campaign designed to challenge assumptions, open minds, and encourage conversation around diversity, equity, and inclusion within KPMG. The work combined campaign thinking with experiential and content led design.
My Role
Head of Design - led creative direction and experience design, working closely with stakeholders and delivery teams to align messaging, content, and execution.
Challenge
Create an engaging campaign that moved beyond awareness, encouraged meaningful dialogue, and actively supported KPMG’s diversity, equity, and inclusion objectives.
Approach
The campaign was designed as a conversation starter, using media content and activist-led storytelling to provoke reflection and engagement. Visual language, tone, and messaging were carefully balanced to remain open, inclusive, and accessible while encouraging participation rather than passive consumption.
Design Principles
Start conversation, not broadcast
Challenge assumptions respectfully
Inclusive by design
Content led storytelling
Clear and human communication
Outcome
A cohesive campaign and content experience that successfully opened dialogue, increased engagement, and supported KPMG’s wider diversity, equity, and inclusion goals through thoughtful, experience led design.
