Ferrero OneIT
Product-Led Interactive Platform
Ferrero OneIT is an interactive digital product designed to communicate complex internal systems through an immersive 3D village and character led interactions. The platform translates organisational structure into a clear, navigable experience.
My Role
Head of Design — led design strategy and creative direction, working closely with Product and Engineering across distributed teams.
Challenge
Make multiple business pillars and processes understandable, engaging, and scalable for a diverse internal audience.
Approach
The experience was designed as a product ecosystem rather than a presentation. Each building within the village represented a business pillar, creating a clear mental model for navigation. Interactive characters supported understanding, while streamlined processes ensured the platform could evolve over time.
Design Principles
Spatial clarity over abstraction
Make complexity approachable
Product, not presentation
Expressive but usable
Scalable by design
Outcome
A clear and engaging interactive platform that improves understanding of complex systems while providing a flexible foundation for future growth.