My Role

Head of Design — led design strategy and creative direction, working closely with learning, product, and delivery teams.

Challenge

Create a cohesive and engaging learning experience that supports onboarding while remaining clear, scalable, and easy to navigate for new buyers.

Approach

The academy was designed as a single, coherent product, bringing together structured learning, supporting resources, and ongoing development tools. A bespoke visual identity and a consistent set of animations were used to create clarity, reinforce learning, and maintain coherence across the full programme.

Design Principles

• Learning as a product, not content

• Consistency builds confidence

• Clear structure and progression

• Visual clarity over decoration

• Scalable by design

Outcome

A clear, engaging learning platform that supports onboarding and ongoing development, providing new buyers with a consistent and confident entry into Ocado Retail’s commercial organisation.