Fujitsu Tech & ME
Product-Led Learning & Engagement Platform
Tech & Me is an interactive digital experience designed to help staff at Fujitsu explore the impact of emerging technology on customers’ lives. The platform combines a virtual world, animation, and video to make complex technological change relatable and human centred.
My Role
Head of Design - led design strategy and creative direction, working closely with Product, Engineering, and internal stakeholders.
Challenge
Help employees understand emerging technologies not just technically, but through their real-world impact on customers, behaviour, and everyday life.
Approach
The experience was designed as an explorable virtual world, supported by animation and video storytelling. Technology concepts were framed through human scenarios, allowing users to connect abstract innovation with tangible outcomes and lived experience.
Design Principles
Human impact before technology
Learn through exploration
Make the abstract relatable
Expressive but clear
Scalable by design
Outcome
An engaging learning platform that helps employees connect emerging technology with real customer impact, supporting understanding, empathy, and informed conversation across the organisation.
