My Role

Head of Design — led design strategy and creative direction, working closely with Product, Learning, and Engineering teams.

Challenge

Create an engaging learning experience that moves beyond traditional e-learning, helping users actively understand and apply Perfect Store principles in realistic, time pressured scenarios.

Approach

The platform was designed as a hands on simulation rather than passive content. Users interact with a virtual convenience store, making rapid decisions under time constraints, supported by optional data sources. Game mechanics, scoring, and feedback were used to reinforce learning and encourage exploration of supporting resources.

Design Principles

• Learn by doing

• Decision led interaction

• Data supports, not dictates

• Clear feedback loops

• Product, not e-learning

Outcome

An energetic, engaging learning platform that helps users quickly grasp the Perfect Store concept, apply it in practice, and continue learning through connected resources and feedback.