Open Mind
Product-Led Action-Learning App
Open Mind is a bespoke action-learning app created for PwC to help challenge bias through practical activities, individual and group challenges, and social learning features. The platform supports reflection, discussion, and behaviour change through structured interaction.
My Role
Head of Design — led brand design alongside UX and UI design for the app, working closely with product, learning, and delivery teams.
Challenge
Create an experience that moves beyond awareness into action, making bias education practical, engaging, and easy to adopt across individuals and teams.
Approach
The app was designed as an action led learning product, combining short activities with challenges and social interaction to encourage participation and shared progress. Brand and interface design were developed together to create a clear, supportive tone, while UX focused on flow, motivation, and repeatable engagement.
Design Principles
Action over awareness
Participation drives change
Supportive, inclusive tone
Clear structure and progression
Scalable by design
Outcome
A focused learning app that enables individuals and teams to explore bias through practical challenges, supporting reflection, engagement, and meaningful behaviour change.
